Don't get me wrong, I know that celebrities travel well. But can you picture the kind of in-flight service worth $20,000 an hour? That's the price tag of a VistaJet flight, the self-proclaimed preferred private aviation company of Taylor Swift (when she's not taking her own PJ, of course) and F1's Charles Leclerc. The company prides itself on offering "one of the most comprehensive wellness programs in the industry" - and for that price tag, it should. But what exactly are the celebs paying for?
The ethos at VistaJet: "We're not trying to be better than what you have on the ground. We're trying to have that continuity where your life continues uninterrupted," says chief marketing officer Matteo Atti. I have to admit, the VistaJet flight experience is several notches above my ground-level life. For celebrities like Swift, however, it's all about staying "on pace with your own rhythm," Atti says. And in order to do that, the process is rooted in wellness and begins long before the client ever sets foot on the aircraft.
Preflight, the brand schedules several consultations between the client (or a member of their team) and a VistaJet nutritionist to create a dietary plan tailored to the client's needs. When it comes to celebrity dining, surprisingly, "the requirements tend to be quite simple," Atti says. "Honestly, there's nothing particularly extravagant. If anything, it's quite predictable and vanilla." The specifics tend to come in around portion control and cooking techniques, especially when celebs are on tour or training for a major competition. To make it easier on VIP guests, VistaJet offers a selection of curated menus from Michelin-star chefs: relax, rejuvenate, revitalize, and performance athlete. Each menu or ingredient targets different hormones and body responses. "Relax," for example, offers a selection of foods that contain or promote the production of tryptophan, magnesium, calcium, melatonin, and serotonin. "Rejuvenate," meanwhile, focuses on collagen, probiotics, antioxidants, and vitamin C.
Furry friends are also taken into account during the preflight consultation, as VistaJet works with two veterinary teams (one follows royal houses and celebrity pets and the other specializes in behavioral training) to understand the needs of VIP animals. "We need to make sure that everyone in the cabin is equally at ease," Atti says. And what does that entail? Luxury pet beds, pampering and play solutions, and rubber toys that double as treat dispensers. In other words, Meredith, Olivia, and Benjamin (Swift's cats) would be well taken care of.
Now, back to the human experience. Once you're on board, passengers have access to luxe ergonomic seating to assist with posture, full beds (with hypoallergenic bedding, of course), daylight simulation to sync to destination time zone, meditation and breathing apps, and self-care products designed to help stimulate sensory relaxation. The company can also arrange for your wellness experience to extend off the plane - either at your destination or in the in-between. If what you want is a pit stop in Bhutan for a hot bath, that can be arranged. Or maybe you're craving a little energy healing when you land in Qatar; they'll make it happen. "It's all about finding the moments that fit in your schedule," Atti explains. "Because traditionally the wellness industry has been very much, 'Now you need to stop your life, stop everything, and come to us.' And we know from experience that that is not the life of the high-performance people we serve. Typically, you find time when you find time and you want to be able to grab an opportunity as fast as possible."
That adaptability is crucial when dealing with VistaJet clients, Atti adds. The company prepares itself for "anything is possible" scenarios - especially when clients are performers. From navigating a minuscule landing window for the Super Bowl Halftime Show to prepping backup aircrafts on standby in case scheduling or mechanical hiccups occur during a tour, they have to be able to adapt. "We had several of those cases for major concerts where you cannot take the risk. We need to have another airport aircraft available, just in case the first one defaults," Atti says. In other words: they're trained to expect the unexpected and to make it feel like nothing ever happened. "If you ask me, 'Is it fun?' Yes, it is a lot of fun. Is it simple? Not necessarily, but that is what also makes it so
exciting." Translation: that's showbiz, baby.
Alexis Jones (she/her) is the section lead of the health and fitness verticals at Popsugar, overseeing coverage across the website, social media, and newsletters. In her seven-plus years of editorial experience, Alexis has developed passions for and expertise in mental health, women's health and fitness, racial and ethnic disparities in healthcare, and chronic conditions. Prior to joining PS, she was the senior editor at Health magazine. Her other bylines can be found at Women's Health, Prevention, Marie Claire, and more.
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